Stop Losing Money
to Size Returns

Varno helps Indian D2C brands cut size-related returns by up to 30% with AI-powered size recommendations — in just 30 seconds.

Privacy-first
30 sec setup
🇮🇳Made for India
app.varno.in
Bra screenshot 1

Brand Size Intelligence

We Speak Every Brand's Language

Customer already knows their size from another brand? Varno automatically converts it to your brand's size.

Customer knows

X Brand 34B

Varno converts automatically

Recommends

[Your Brand] 34C

“No guessing. No returns.”

Proven Results

Numbers That Matter

Up to 0%
Fewer size-related returns
Across brands using Varno
Up to ₹0K
Estimated monthly savings
Illustrative — 1000 orders/month
0 sec
Customer size check time
Frictionless, no interruption
0/7
Always-on size assistant
Recommendations any time of day

The Real Problem

The Silent Killer
of D2C Brands

Industry studies show 40–60% of fashion returns are linked to size and fit issues

Each return typically costs ₹200–400 in logistics + ops

Generic size charts often don't reflect Indian body types

Western sizing tools rarely account for Indian proportions

Customers seldom return after a bad fit experience

💸 Real Cost Breakdown
₹1,20,000

lost every month on returns

Illustrative example — brand doing 1,000 orders/month at 40% return rate

₹300/return
Logistics cost
40%
Return rate
400 orders
Returns/month
₹1.2L/mo
Lost revenue

Varno helps cut this — significantly.

The Process

How Varno Works

Simple for customers. Powerful for your brand.

01

Find My Bra Size button

Discreet, privacy-first button on innerwear product pages. No awkward pop-ups.

02

Smart Comfort Check

Current size + comfort questions. No measurements needed. Feels like a friendly conversation.

03

Complete Innerwear Profile

Size + Sister sizes + Shade match + Style recommendation. If the band is tight, a sister size can be suggested automatically — helping the customer keep the order.

04

Shade Match

Camera detects wrist skin tone in real-time and suggests suitable colors for the customer. Images are processed live and not stored.

Features

Everything Your Brand Needs

One tool. All categories covered.

All categories

Smart Size Finder

AI recommendations based on Indian body types — not Western sizing. Height + weight + fit preference. Works across tops, bottoms, ethnic wear, dresses, and activewear.

Lingerie brands

Innerwear Suite

Bra Fit Finder, Sister Size Explainer, Panty sizing, Shapewear guide — innerwear-focused size intelligence in one tool. A combination that is uncommon in India today.

Return saver

Sister Size Rescue

If the band is tight, Varno can suggest a sister size automatically. 32D ≈ 34C ≈ 36B share similar cup volume. Helps turn potential returns into confident exchanges.

Innerwear

Indian Shade Match

Camera detects skin tone in real-time and suggests a suitable shade for the customer. Fair, wheatish, medium, dusky and deep skin tones supported. Images are processed live and not stored.

Brand dashboard

Return Analytics

See which products tend to be returned most and why. Auto-generate size badges like 'Runs Small', 'True to Size' or 'Runs Large'. Updates from your return data over time.

Trust builder

Privacy First

Images are processed live and not stored. No name, email, or phone collected by the widget. Privacy notice built in. Camera is used in real-time only — helping build customer trust in your brand.

5 min setup

Easy Install

One script tag on your website. Works on Shopify, WooCommerce and custom stores. Our team typically helps brands set up in around 15 minutes — minimal technical knowledge needed.

Customer loyalty

Varno ID

Customer measures once — size saved without personal identifiers. Works across Varno-powered brands, so customers can return to your store with their size already on file.

Platform Support

Works on Any Platform

One line of code. Any website.
Any technology. Any store.

Shopify

Most Popular

WooCommerce

WordPress

React / Next.js

npm package

PHP / Laravel

Any PHP site

Magento

Enterprise

Wix

No code

Webflow

Designer friendly

Custom API

Any tech stack

Not using any of these?

We integrate with any platform — contact us and we'll set it up.

Contact Us →

ROI Calculator

Calculate Your Savings

Real numbers, real savings.

Your Brand Numbers

1,000/mo
10010,000
40%
10%70%
350
₹100₹600

Your Savings with Varno

Returns before Varno400
Returns after Varno280
Returns prevented120
💰 Estimated Monthly Savings
₹42K

Get a custom quote tailored to your brand

* Estimates only. Calculations assume up to 30% reduction in size-related returns. Actual results vary by brand, category, and customer base.

Connect with Us

FAQ

Common Questions

Have more questions? hello@varno.fit — we're happy to help.

Get Started Today

Ready to Stop Losing Money
to Size Returns?

Join India's D2C brands using Varno to cut size-related returns by up to 30%